Helping launch an industry changing event, the Consumer Awards.

Conceived to be South Africa’s definitive automotive awards programme, #CarsAwards has steadily grown in stature, reach and influence since the inaugural event in 2016. Apart from being supported by WesBank, South Africa’s largest vehicle finance provider, #CarsAwards is regarded as an energetic, impactful opening number to the automotive industry calendar.

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Launch Invite sent out to the trade.

The launch invite for’s #CarsAwards featured all the contenders in each category. This launch mail also served as the invite to the trade and featured the Stars of the Show.

Using our client’s owned
media channels for organic growth

A campaign of vehicle posts were created using the Awards Corporate Identity. These posts were pushed out on Facebook, Twitter and Instagram. They helped to educate users on the contenders in each category by giving a short extract of information from one of the judges.

Contenders launched on the website

A competition was created offering awesome prizes that were used as an incentive to encourage users to complete the vehicle ownership survey. Today, this innovative survey that we helped create is one of the most important vehicle ownership surveys on South Africa

Contenders launched in the Press

All the possible contenders were launched in social channels and through the press. We conceived a competition that incentivised readers (through prizes) to take part in the initial survey and in the end have their say on who would be the final category winners.

And the winners are …

Once all the competition winners had been chosen, Tozer was tasked with creating the creative posts that would be used in social media to announce the category winners.

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    Winners announced in billboard campaign

    Once all the competition winners had been chosen, Tozer was tasked with creating a billboard campaign that would be launched countrywide.

    Dedicated Cars Awards website
    designed & launched

    To showcase all the event information including; judges, category winners, and contenders, Tozer was tasked with designing and building a new website for the cars awards.

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    “Tozer Advertising have always assisted us in finding solutions when hope seemed to be lost.”

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