The basic purpose of a marketing brochure design is to make information understandable. Beyond effective communication, there are always other important objectives: creating desire, clarifying, selling, inspiring, educating, providing credibility and building relationships. A professional brochure design also speaks volumes about its moment in history. A brochure or leaflet design describes culture, place, technologies, economics, and the values and passions of designers and organisations that create artefacts worthy of remembering.