REBEL – Africa’s Hardest working boots
We discussed a new look for the brand which would solidify its position in the market. We created the new positioning “Africa’s Hardest Working Boots” and pushed this out with a powerful campaign that used strong emotive and grungy visuals. We were also tasked with creating all the packaging design for the shoes in their range. This was a huge task which spanned over a number of years due the size of their ranges. We continue to Work with REBEL, helping them to strengthen and evolve their brand as they solidify themselves as a market leader.