When we were asked to help them launch the brand in South Africa we knew that it would be the opportunity of a lifetime. Inov-8 offered us a large repository of international collateral which we used to great effect. However soon there was a need to create new campaigns that were specifically targeted at the South African Market. We created strong visual campaigns that used powerful colour, imagery and copy to evoke strong emotions in our market and communicate the core differences and reasons athletes should choose the Inov-8 Brand. The campaigns have been an excellent success and sales continue to go from strength to strength.
